A media kit is a report containing data about your business, product, or event. They are essentially used at events and launches as erudition for journalists to help them write their stories.
The design of a media kit is to intercept a journalist’s eye and get them to write an article or do an interview. Therefore, it should be a one-stop-shop for all of the information reporters require. In history, a media kit was often displayed in a cardboard folder.
Still, with recognition of the digital reconstruction, most media kits are in PDF format and can be downloaded from the site or attached to an email. A few essential items should always be included to make sure your media kit is effective as possible.
- Contact details: Include the person who can be interviewed, a PR contact, or anyone else of relevance.
- Information about the company/person: Include a concise bio to help the journalist share exciting information they would want to research. Try not to give it more than three paragraphs for every person.
- A media release: Journalists will need to know what is going on and articles about the event. Your media release should incorporate quotes from the person who is available for an interview.
- Images: Make sure you put some photos in your media kit that journalists can use for their tales. Most journalists require high-resolution images, but if there isn’t enough space, put them on as low-resolution and let the journalists know they can contact you for high-resolution if needed.
You can positive do have a glimpse into the media kits of the characters with a successful partnering with advertisers/sponsors. You can get motivated by these real-life media kit examples and gain an idea for building your media kit.
So, let’s get started. Here are the best ten real-life media kits for your inspiration in getting yourself a media kit.
The Popular Science
Popular Science highlighted one of the ideal media kits around. Conventional science’s media kit is like the spec sheet for their blog. This media kit affords its advertisers a bright idea of its audience and intercommunication expectations.
National Review
The media kit of National Review isn’t gorgeous. However, it is efficiently installed for a better representation of their stats. Additionally, National Review opted for their media kit to be installed on a sub-domain for assistance plans. The media kit exhibits exciting stats about their readership base for advertisers to reflect upon.
NewsBTC
NewsBTC is a widespread Bitcoin website and contemporary Media kit. It is liked for the way they have made it more comfortable to see advertising opportunities and pricing. You will also receive an idea of distinct advertising options that you can integrate into your blog in the media kit.
theChive
theChive shows how to manage a small and effective media kit. A six-page media kit, with one page as their intro! Manageable and concise is a to-the-point media kit.
Goodreads
You can have a look at the GoodReads advertising page. On implementing your contact aspects, GoodReads will post you proof of their media kit. It is an old-fashioned but informational media kit of GoodReads. GoodReads accomplished to articulate the advertiser events with their media kit.
Fast Company
The media kit page of Fast Company explains everything that their advertisers need to know. They have both print edition and Web trend details. Their numbers and their method of presentation is enough to seize advertisers towards them.
Weekly Standard
If you haven’t ever come beyond an extended media kit, this will be the most extensive media kit you’ll ever see. The media kit of Weekly Standard is a sum of 21 pages long! In addition, there are many pages of editors and 3-page testimonials at the end.
Entrepreneur.com
Entrepreneur.com’s media kit is super talented and exquisitely constructed. Only after a quick glimpse into their media kit would the advertiser quickly surmise the reader demographics of Entrepreneur.com.
Buzzfeed
It is a minimal, web-based (HTML), and non-PDF version of their media kit at BuzzFeed. Their website is super viral, and a few details is enough for advertisers to know about it. BuzzFeed has included only their critical stats on their advertise page and a case study.
Mashable
Mashable makes use of a clean and straightforward media kit page. They have incorporated key stats of their Desktop, Android, and Mobile app users in their media kit. Mashable employs an intuitive media kit page for its representation of stats.
Men’s Health
Comparison is good, sometimes. Men’s Health does that in its media kit. It analyzes how it manages against competitive websites so that the advertiser can quickly conclude about sponsorship. However, this is not a strong concept for the online business to incorporate comparisons in their media kit, but it certainly is advantageous for this health journal!
DailyCandy
The media kit of DailyCandy incorporates advertisement possibilities for both their digital and Email variant of their Fashion blog. In addition, the DailyCandy media kit consists of a page of facts about the involvement of their audience in fashion matters.
Break Media
The media kit of Break Media relinquishes the point immediately and conveys its motto punctually and efficiently. They point out that it is the go-to destination to target a young male audience. However, it isn’t quite well for female audiences of all ages. Nevertheless, it gives the advertisers a clear insight into the network.
Inc.com
INC.com assigns the mode of an interactive media kit on a sub-domain. INC.com media kit gives all the marketing occasions for advertisers and the entire statistics of their reader base.
The Nation
The ‘Audience profiles’ section of this media kit is the one to follow. The media kit is a planned but informative one and accommodates the news media corporation. A lot can be developed on the pattern of their media kit, however.
Wrap Up
So, here we arrive at the end of studying the media kits of few top blogs for your inspiration. If you do not have the most trivial of concepts about what a media kit is or how to build a compelling media kit, now you’ve got it incorporated. Ensure that you put your best foot forward and keep an eye on the competition to benefit your business