Ranking a dental office in Google Maps is one of many primary goals for modern dental practices and is heavily reliant on search engine optimization efforts. A successful SEO strategy will earn a presence in the search results maps section. This is the segment that shows beneath the paid adverts but above the organic search results. So first, there will be a map with local dental practices highlighted, followed by three listings with practice specifics such as contact information, reviews, and practice names.
This is the goal for most businesses.
Read on to look at some tips for increasing your dental practice’s chance of appearing within the maps section.
How to Get Your Dental Office to Rank in Maps
Take Control of Your Google My Business (GMB) Listing
One of the first steps is to claim your GMB listing. You should also take the time to fill out your GMB profile thoroughly. Even Google believes that claiming your business listing and filling out your profile will assist them in identifying your company. Include all the relevant information and fill it out as completely as possible.
Use a local phone number instead of a tracking number or another form of number. Using a local phone number helps to connect the area to your dental practice. As you may be aware, area codes are assigned to specific geographic areas. This will improve your company’s ranking on maps.
Get Google Reviews
The more you use Google’s products, the more likely you are to rank on Google Maps. Reviews are well-known to be a key feature in SEO. Google reviews are even more favorable. The dental business with the most Google reviews is likely to win the race for first place in the maps ranking.
Include Photographs in Your Listing
Pictures can help boost your map’s rating and aid in conversion. You can upload branded photos to help your dental office become more visible in your town. Many consumers who search for a dentist online prefer to view images of the dentist’s workplace. You can use these images to boost your map’s rating.
Include Photographs in Your Listing
After clicking ‘Create a business with this name,’ you will be asked to select a category. If you don’t find an exact match, select the category that best describes your practice. Following that, you’ll be asked to specify whether your company is a brick-and-mortar or a service-only operation. Next, as a dental office, you will make the business visible as you have a real place where patients can come. Finally, you will be requested to provide information about your business’s location.
Check the Business Listing of Your Practice
It is necessary to authenticate your company listing with Google. To validate your business on Google Maps, you will be given three options: calls, text, or pin mailer. For the quickest verification, select the call or text option. If you choose to verify via PIN mailer, you should get it within five business days. The PIN will then be mailed with information on how to complete the verification procedure.
Include Your Working Hours
In order to improve patient flow, many dental practices decide to withhold office hours from their local listings. Competitors who keep their office hours up to date, on the other hand, may benefit from higher map positioning in the long term. If at all feasible, maintain your office hours up to current and precise.
Contact a Dentist SEO Company
You don’t have to figure out all of this information independently if you want to rank in Google Maps. An SEO firm can assist your dental business in ranking in maps and naturally. They may design your website as well as compose the content. You can concentrate on dentistry while someone else focuses on your web presence.